DataYoga Blog

Emotions Vs Data

Emotional design and the message

For the general public, the media often takes an extra-emotional approach, because you have to compete for the attention of the audience. In an infographic, it is quite possible to style all the charts as planets, stars and rockets, if it is dedicated to space exploration.

In a more relaxed environment, there is no need to compete with anyone, and the emotionality along with visual metaphors can be muted, putting the emphasis on the usefulness of the visualization.